Social Media Conversations About High Engagement Sports Team Brands

Designing social media sports marketing model

This study aimed to Designing social media sports marketing model. This qualitative study was conducted by using grounded theory methodology Strauss and Corbin approach. For gathering data, high level documents have been studied and Semi-structured In-depth Individual Interview experts who were aware of the subject. The statistical population of the study consisted professors & sports managers ...

Syntax Accommodation in Social Media Conversations

The psycholinguistic theory of Communication Accommodation proposes that people modify communication dynamics (e.g. vocal patterns, gesture, word choice, syntax, etc.) to minimize (or maximize) their social differences. Research on communication accommodation has shown that people who want social approval will modify their linguistic style to match that of their interactant; however, most studi...

Measuring international relations in social media conversations

Modeling Trolling in Social Media Conversations

Social media websites, electronic newspapers and Internet forums allow visitors to leave comments for others to read and interact. This exchange is not free from participants with malicious intentions, who troll others by positing messages that are intended to be provocative, offensive, or menacing. With the goal of facilitating the computational modeling of trolling, we propose a trolling cate...

Policing Engagement via Social Media

Social Media is commonly used by policing organisations to spread the word on crime, weather, missing person, etc. In this work we aim to understand what attracts citizens to engage with social media policing content. To study these engagement dynamics we propose a combination of machine learning and semantic analysis techniques. Our initial research, performed over 3,200 posts from @dorsetpoli...